e-PlanSoft
Meet Ed Joseph – Marketing Mastermind & Funnel Wizard
If you haven’t met Ed yet, it’s time to change that. He’s the kind of guy who can build a multi-channel campaign, optimize lead generation funnels, run field events like a pro - and still have enough energy left to strategize your next big partnership move. Basically, if marketing were a video game, Ed would already be at the final boss level.
Based in Herndon, VA (DC metro area), Ed joins us with a powerhouse background leading marketing efforts at Tyler Technologies, MicroPact, and Hobsons. Over the years, he's done everything from revamping demand generation strategies to getting channel partner marketing programs firing on all cylinders. At Tyler, he didn’t just manage campaigns - he ran demand generation strategy for eight business units.
Want someone who can turn MQLs into SQLs faster than you can say “nurture stream”? That’s Ed. He’s worked across federal, state, and local public sector markets, always bringing fresh ideas, sharp execution, and a get-it-done attitude. He’s also led global demand generation efforts in K-12 edtech and increased inbound inquiries by 20% year-over-year. That's not marketing speak - that’s real impact.
And don’t let the impressive resume fool you. Ed’s as approachable as they come. Whether you’re looking to collaborate on a campaign, pick his brain on marketing tech stacks (he’s fluent in Salesforce, Marketo, Eloqua, and more), or just want to chat about Clemson football - he’s your guy.