Ivan Afonin

Ivan Afonin is a seasoned marketing professional with extensive experience in digital and performance marketing across multiple regions, including Africa, the Middle East, and Latin America. Currently serving as the Country Marketing Lead at Yango since April 2023, Ivan has successfully developed and implemented marketing strategies that resulted in significant user growth and cost reduction. Previously, as the Digital Performance Director at iProspect, Ivan led a large team and played a key role in securing new clients and generating substantial incremental GMV during a market crisis. Ivan's career also includes experience in optimizing PPC activities for major automotive brands and executing innovative marketing consulting projects. Ivan holds degrees from the Higher School of Economics and the State University of Management.