Lucia Maschwitz

Lucia Maschwitz is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as the Marketing Director at e-verse since April 2023, Lucia previously held the position of GBG Scaled Marketing Lead for Spanish Latin America at Meta from January 2018 to December 2022, where responsibility included developing and executing business marketing strategies for the middle market. Earlier experience includes serving as a Marketing Manager at WeWork, where Lucia focused on brand awareness and user experience, and leading marketing efforts for Fën Hoteles in the U.S. to establish the brand's presence. Prior roles also encompass institutional development and outreach at Fundacion Endeavor in Argentina, emphasizing entrepreneurship. Lucia holds a Bachelor's degree in Relaciones Internacionales from Universidad del Salvador and has pursued further education in Marketing Analytics at the University of California, Berkeley.