Asher Lee Sherman

Asher Lee Sherman is a UX Strategist at EAB, specializing in UX content and design since January 2021, with experience leading multiple multi-year projects in higher education content strategy. Prior to this role, Asher advanced to a senior content strategist and writer position by managing complex projects that resolved client issues and facilitated contract renewals. Asher also served as an online UX course instructor at UX Content Collective, grading courses and providing feedback to global learners. As an independent consultant, Asher designed content strategies for small businesses and nonprofits, established brand personalities, and guided marketing efforts. Previous roles include senior counseling for college admissions at InGenius Prep, content editing for various public institutions, and language QA testing for KRAFTON Inc. Asher holds a Bachelor of Arts from the University of Chicago, a Master of Arts from Yonsei University, and a certificate in Korean language from Pusan National University.