Emily Upton

Emily Bauer is a vice president for marketing and enrollment solutions and general manager for agency services at EAB with extensive experience in all aspects of creative, digital, web strategy, audience research and campaign development. Emily specializes in direct marketing recruitment campaign services for Higher Education clients. Her work supports college-bound populations through best-of-its-kind student success marketing campaigns that match students to right-fit colleges using collective power of over 300 higher educational institutions to generate insights.

Emily spends her day testing, analyzing, and refining strategic marketing plans and programs to help partners stay relevant and successful in a highly competitive market.

Emily earned a B.S. in Information Technology from Virginia Commonwealth University Business School. Research and Insights