EADA Business School
Lívia Mateus is a highly experienced professional currently working as a Professor of Digital Analytics & CRO at EADA Business School. Lívia also holds the position of Global User Experience & Optimization Manager at Affinity Petcare. Previously, Lívia has worked at Nestlé Nespresso SA in various roles such as Global Optimization Manager and Global Product Owner - Optimization. Lívia has a strong background in digital marketing, customer experience, and digital insights analysis.