RAÏSSA T. is a highly experienced creative professional, currently serving as Directrice créative at EADEM since June 2024. Previously, RAÏSSA held the position of Directeur artistique at McCann Paris from November 2020 to June 2024, and co-founded WAÏA while also working as Directrice de Création from June 2018 to June 2024. RAÏSSA's expertise in brand storytelling was demonstrated at Seasonly as Directeur artistique création, where leadership of the Brand Design team resulted in a strong and authentic brand voice. Earlier roles included junior art director at Groupe Clarins and beginner art director at Publicis 133, managing prestigious budgets for brands such as Lancôme and L'Oréal Luxe. RAÏSSA's career began with a significant editorial role as Rédactrice en Chef Mode et Beauté at FASHIZBLACK Magazine, overseeing the magazine's fashion and beauty sections.
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