Callum Bee-MacGregor

Callum Bee-MacGregor is a seasoned professional with extensive experience in fan intelligence and CRM consultancy. Currently serving as Senior Fan Intelligence Manager at Ear to the Ground since December 2018, Callum oversees the global influencer network, manages client 'Collectives,' and collaborates with creative teams to deliver strategic insights. Prior to this role, Callum worked at Winners FDD from September 2013 to November 2018, starting as a CRM Account Executive and advancing to Account Manager, where responsibilities included client brief interpretation, project management, and multi-channel communication strategies for European sports rights holders. Callum's earlier experience includes a dual role at SSAFA the Armed Forces charity and event management at the University of Lincoln Students' Union. Academic qualifications include a BA (Hons) in Film & Television and English Literature from the University of Lincoln.