East African Breweries Ltd
Shirlyn Mbithe, CIM, is an accomplished brand manager with extensive experience in the marketing and communications field. Currently serving as the Brand Manager for Johnnie Walker at East African Breweries PLC, Shirlyn leads brand innovation and launch campaigns, spearheading EABL’s entry into the moderation category. Previously, at Safaricom PLC, Shirlyn held multiple roles including Assistant Brand Manager for content marketing, where strategic development and execution significantly grew the digital content portfolio. Additional experience includes positions in human resources and public relations, showcasing a diverse skill set across marketing, brand management, and organizational effectiveness. Shirlyn holds a Chartered Institute of Marketing qualification and a Bachelor's Degree in Hospitality Management from Strathmore University.
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East African Breweries Ltd
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East African Breweries Limited is a Kenya-based holding company, which is engaged in branded alcohol beverage business. The Company is involved in marketing, production and distribution of a collection of brands that range from beer, spirits and adult non-alcoholic drinks. The Company's segments include Kenya, Uganda, Tanzania and South Sudan. The Company is involved in brewing, marketing and selling of drinks, malt and barley. The Company offers various brands, which include Tusker Malt Lager, Tusker Lite, Guinness, Pilsner, White Cap Lager, Allsopps Lager, Balozi Lager, Senator Lager, Bell Lager, Serengeti Premium Lager, Johnnie Walker, Smirnoff, Kenya Cane, Chrome Vodka and Ciroc. The Company exports to Rwanda, Burundi and the great lakes region. The Company's subsidiaries include Kenya Breweries Limited, Uganda Breweries Limited, East African Breweries (Mauritius) Limited, International Distillers Uganda Limited and East African Maltings (Kenya) Limited.