East Coast Greenway Alliance
John Martin is an experienced communications professional with a diverse background in sports and nonprofit organizations. Currently serving as Senior Director of Marketing & Communications at East Coast Greenway Alliance since February 2019, John directs communication efforts for a major multi-use trail initiative. Previous roles include Associate Director of Communications at USA Swimming, where John led promotional efforts for national events and athletes, and Communications & Media Relations Manager at USA Triathlon, contributing to significant membership growth and successful event registrations. Additional experience includes directing athletic communications at the University of North Carolina at Chapel Hill, managing media relations at the Georgia Institute of Technology, and serving as a communications assistant at the Big East Conference. John holds a Bachelor of Arts in Journalism and Mass Communication and History from the University of North Carolina at Chapel Hill.
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East Coast Greenway Alliance
The East Coast Greenway Alliance leads the development of a 3,000-mile biking and walking route from Key West, Florida, to Calais, Maine, on the Canadian border. We work with partners at the local, state, regional, and national level to move more of the Greenway to protected, off-road paths. In 2017, our organization's 25th birthday, the route stands at 32 percent off road through 15 states and Washington, D.C.