Patrick Steijlen

Director of Brand Expansion at East Goes Global

Patrick Steijlen has extensive experience in various roles related to business development, marketing, and entrepreneurship. Patrick is currently working as the Director of Brand Expansion at East Goes Global, where they focus on connecting celebrities, entertainers, athletes, and brands to the Chinese consumer market. Prior to that, Patrick was the owner of Sinolync, where they managed the business independently. Patrick also owned and operated All Things Garment, a company that facilitated apparel manufacturing in China. Before their entrepreneurial ventures, Patrick worked as an Apparel Sourcing specialist at B&L Import & Export and as a Business Development professional at Tailie, a company that provided personalized size recommendations for clothing. Patrick also gained experience in business development and client relationship management at SThree, a company specializing in placing SAP contractors. In addition, Patrick worked on a strategic market-entry plan for a Dutch jewellery brand at AsiaAssist and conducted market research and trend analysis at TomTom during their internship. Patrick also had an internship at Merulink, where they were responsible for the company's online marketing efforts. Overall, Patrick has demonstrated their expertise in international business, marketing, and entrepreneurship throughout their career.

Patrick Steijlen attended Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen from 2012 to 2018, where they obtained a Bachelor's Degree in Marketing Sales Management. In 2016 and 2017, they also pursued Mandarin Chinese studies at Tsinghua University and achieved HSK Level II proficiency. Additionally, in 2015, Patrick Steijlen participated in a student exchange program at Lingnan University in Hong Kong, focusing on Minor International Business & Marketing.

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  • Director of Brand Expansion

    February, 2023 - present