Saifuddin Abbas Nooruddin

Saifuddin Abbas Nooruddin currently serves as the Head of Design and Creative at East River since September 2023. From 2019 to 2023, Saifuddin held the position of Creative Director at Sports In Pakistan, where responsibilities included both creative direction and race direction. Prior experience includes serving as Creative Director at CORPORITS from October 2017 to 2019, and as Creative Manager at Digitz Pvt Ltd from September 2013 to February 2015, focusing on idea generation and overseeing visuals for digital platforms. Earlier positions include User Experience Designer at Creative Chaos and Lead Graphic Designer roles at Algotrek Technology Consulting and A2Z Creatorz. Saifuddin graduated with a diploma in Communication Design from the Central Institute of Art and Craft in 2000.