East West Basics is a global sourcing, and manufacturing partner supporting retailers, wholesalers, and consumer brands across North America and Europe. 

For nearly 30 years, we’ve helped companies build and scale high-quality hard-goods product lines through a fully integrated Asia-based supply chain.

With headquarters and a development showroom in Shenzhen, China, a second office in Nanning, and satellite offices in Vietnam, Cambodia, and India, we provide direct access to trusted factories, on-the-ground teams ensuring the highest quality, and a sourcing infrastructure built for reliability, speed, and scale.

Our long-standing partnerships and deep industry expertise have allowed us to develop products for leading retailers such as Walmart, QVC, HSN, Bed Bath & Beyond, FTD, and JCPenney, and supported brands featured on Shark Tank, including working with Lori Greiner’s licensed lines.

Our global footprint combines strong manufacturing capability with front-end design and product development expertise. We operate with a core team of 50+ sourcing, manufacturing, development, and QC specialists across China, Vietnam, Cambodia, and India, backed by an experienced U.S. merchant, design, and product development team that ensures clear communication, creative alignment, and seamless execution.

Client Benefits:

• Competitive, stable pricing
• Flexibility and scalability across categories
• Strict, repeatable quality control systems
• A seamless platform for product creation, development, and sourcing
• End-to-end supply chain innovation and logistics solutions
• Single-point communication between U.S. and Asia teams

Whether you're expanding a private label program, developing new product categories, or strengthening your Asia manufacturing footprint, East West Basics provides the structure, oversight, and experience needed to deliver consistent results.

East West Basics

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