Sonia Soon Deok Song

Sonia Soon Deok Song has extensive experience in commercial intelligence and process improvement, currently serving as Group Head of Commercial Intelligence and CRM at East-West Seed since October 2010. In previous roles, Sonia has led process improvement initiatives and managed projects related to procurement standardization and ERP system management. Additionally, Sonia is an Advisory Board Member for BEETc, contributing to the MarTech Summit. Prior experience includes positions as Purchasing Operation Manager at Infosys BPO Thailand and Philips, where responsibilities encompassed meeting operational SLA standards, team oversight, and staff training. Academia includes education from Naresuan University and Kyungsung University.