Erin Collums

Erin Collums serves as the Senior Manager of Performance Marketing for the Carolina Panthers and Charlotte FC, where responsibilities include developing data-driven marketing strategies, lead generation, and managing ticket product promotions. With extensive experience in performance marketing, Erin has executed multi-channel campaigns that significantly improved metrics such as email engagement rates. Prior work includes roles at the Junior League of Raleigh and the UNC General Alumni Association, focusing on event planning, client relationships, and social media marketing. Erin holds a B.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.