Payton Orlando

Payton Orlando is an experienced professional in the field of entertainment management, currently serving as an Agent at EastCoast Entertainment since October 2021. Previously, Payton held the position of Director of Social Media and Promotions at Columbia Music Festival Association, managing social media platforms and websites for multiple non-profit organizations while overseeing media communications. Additional experience includes roles as an Executive Assistant Intern at Columbia Children's Theatre & Midlands Arts Conservatory, where Payton assisted in a significant capital campaign, grant writing, and database implementation. Payton's background also encompasses internships in music operations, merchandising, event coordination, and volunteer work at various prestigious events. A graduate of the University of South Carolina with a Bachelor of Science in Sport and Entertainment Management focusing on Music Industry Studies, Payton combines academic knowledge with practical experience in the entertainment sector.