Cynthia Murray (Allen)

Cynthia Murray (Allen) has a diverse work experience that spans over 16 years. Currently, they serve as the VP, SEO & Web Operations Manager at Eastern Bank. Prior to that, they worked at Commonwealth Financial Network as a Digital Analytics and Optimization Strategist, where they established the company's first Analytics & Optimization program for corporate marketing. Cynthia conducted studies and analyses to identify opportunities for improvement and growth, and presented recommendations to optimize the marketing strategy.

Before that, Cynthia was an Advisor of Onsite Search/Product Owner at CVS Health, where they were responsible for ensuring customers had a positive search experience. Cynthia collaborated with teams to plan program increments and resolved any blockers in the process.

Cynthia also has experience as an SEO Analyst at Pegasystems, an SEO Specialist at ESM Digital and Matter Communications, and a Digital Marketing Associate and Marketing Assistant at New England Biolabs. In these roles, they performed various tasks related to website analysis, content management, search engine optimization, and social media management.

Cynthia's earlier work experience includes an Associate Media Planner role at Overdrive Interactive and a Marketing Associate position at Cambridge College. Cynthia demonstrated strong project management skills and played a vital role in marketing efforts, including vendor selection and contract negotiation.

Cynthia began their career as an intern at Grand View Hospital. Overall, Cynthia's work experience reflects their expertise in analytics, optimization, SEO, and various aspects of digital marketing.

Cynthia Murray (Allen) obtained their Bachelors degree in Public Relations from Champlain College, where they studied from 2005 to 2009. In addition, they obtained a certification as a BrightEdge Certified professional from BrightEdge in June 2017.