Susan Bonner

Event Marketing Director at Easterseals DuPage & Fox Valley

Susan Bonner has a diverse work experience spanning over several companies and roles. Susan started their career as a Senior Art Director at Leo Burnett, where they managed McDonald's advertising and created various marketing materials. Susan then worked as a Creative Design Manager at Platinum Technology, where they designed executive-level materials and managed trade show events.

Bonner later joined the Art Institute of Chicago as an Adjunct Faculty member, teaching digital design classes. Susan then moved on to Sears International Holdings Corp, where they served as a Group Creative Director and was responsible for recruiting and organizing a large advertising agency. Susan also developed and implemented new retail marketing strategies and executed brand-launch events with Disney and Universal Studios.

In 2016, they became the Executive Creative Director at RR Donnelley | Ace Hardware, where they generated $1 billion in new direct sales by developing brand standards and a digital marketing library. Susan also led a reorganization and employee development initiative.

Bonner then worked at their own marketing agency, Bonner Design, as a Consultant, Creative Director, and Brand Marketing expert. Susan achieved significant success in increasing social media engagement for A&E's True Crime Channel and boosting attendance for the Institute of Food Technologist's annual conference.

Their most recent role was as an Event Marketing Director at Easterseals DuPage & Fox Valley, where they increased event revenue and fundraising by 171% by implementing a new multi-channel event branding and marketing strategy.

Throughout their career, Bonner has demonstrated their expertise in marketing strategy, branding, event planning, and digital marketing.

Susan Bonner earned a Master of Fine Arts degree in Advertising from the University of North Texas between 1987 and 1990. Prior to that, they obtained a Bachelor of Arts degree in Advertising from the University of New Orleans, studying from 1983 to 1986. Susan also pursued studies in Graphic Design at Louisiana State University, although no specific degree information or dates were provided.

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Timeline

  • Event Marketing Director

    October, 2020 - present