Joao Carlos Barroso

Marketing Innovation Manager at Eastman

Joao Carlos Barroso has an extensive work experience in various industries and roles. Joao Carlos served as the Animal Nutrition Market Segment Lead at Eastman Chemical Company since 2019. Prior to that, they worked at DSM as the Strategic Marketing - Global, leading the marketing workstream for a project aimed at reducing cattle methane emissions. Joao Carlos also held the position of Marketing Director at AkzoNobel, where they implemented a global marketing structure and revised the innovation pipeline. Additionally, they served as the Head of Marketing at Grupo DPaschoal, leading a team in sales and developing marketing plans. Joao Carlos also worked at Schincariol as the Premium Brands Marketing Manager and at PepsiCo (Frito Lay) as the Marketing Director for Lay's potato chips. Earlier in their career, they held marketing and category management positions at Kraft Foods and worked as a Marketing & Customer Service Coordinator at Philip Morris International. Joao Carlos completed an MBA with a major in Marketing at the University of Colorado at Boulder.

Joao Carlos Barroso completed their Bachelor of Administration degree at Universidade Presbiteriana Mackenzie from 1985 to 1988. In 1990, they studied English as a Second Language at the University of South Carolina. The following year, they pursued a Master of Business Administration (M.B.A.) with a focus on Marketing at the University of Colorado Boulder, completing the program in 1992.

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