Tracey O'Keefe MBA is a seasoned professional with extensive experience in consultancy and leadership within the not-for-profit sector. Currently serving as a Member of the Board of Trustees at Dougie Mac and a Senior Consultant at Eastside People since September 2020, O'Keefe has previously held positions such as Director at O'Keefe Associates, Director at Marketing Cheshire, and Managing Director at Hospice Quality Partnership. Diverse roles also include Independent Non-Executive Director at NWUPC and Trustee positions at Cheshire Young Carers and East Cheshire Hospice. O'Keefe holds a Master of Business Administration from The Open University, a Professional Diploma in Marketing from CIM, and a Bachelor of Arts in English Literature from the University of Leicester, alongside participation in the Barclays Scale-Up UK Programme at the University of Cambridge.
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