Joub Miradora

Joub Miradora currently serves as Chief Customer Officer at EastWest Ageas Insurance, overseeing Marketing, Customer Experience, and Data Analytics since July 2022. Prior to this role, Joub held various executive positions at Sun Life from July 2008 to March 2022, including Chief Digital and Transformation Portfolio Officer, where strategic visioning and business transformation were emphasized, and Chief Digital Officer, focusing on digital transformation and data analytics. Joub's earlier experience includes leadership roles in strategy, customer insights, and marketing at Sun Life, along with positions as Senior Product Manager at PepsiCo and NutriAsia. Joub began a career in brand management at Universal Robina Corporation after earning a BS in Management from Ateneo de Manila University in 2000.