EasyInsights
Keshav Kansal currently serves in a Business Growth role at EasyInsights since July 2020, focusing on business growth strategies and team building while possessing over ten skills in the field. Keshav completed a Bachelor of Business Administration (BBA) at Christ University in Bangalore from July 2015 to July 2018, acquiring knowledge in business, management, marketing, and related support services. Currently, Keshav is pursuing a Master of Business Administration (MBA) at SVKM's Narsee Monjee Institute of Management Studies (NMIMS), set to conclude in July 2026, with a specialization in business, management, digital marketing, and sales leadership.
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EasyInsights
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights