EasyInsights
Khyati Agarwal currently serves as the Lead Organic Growth at EasyInsights since March 2023, following a successful tenure as a Digital Marketing Manager at ParallelDots from December 2020 to February 2023. Prior roles at ParallelDots included Digital Marketing Associate and Content Writer during an internship. Khyati also worked as a Freelance Writer for a brief period in late 2020 and aspired for Civil Services with the Union Public Service Commission from January 2017 to September 2020. Early career experience includes a role in Quality Assurance at Cipla. Khyati holds dual degrees in MSc (Hons.) Biological Sciences and B.E. (Hons.) Chemical Engineering, both obtained from the Birla Institute of Technology and Science, Pilani, between January 2011 and December 2016. Education was also completed at City Montessori School from January 2000 to December 2011.
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EasyInsights
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1️⃣ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2️⃣ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. 🏆 Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. 📊 Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights