EasyInsights
Lalit Panigrahi serves as the Vice President of Digital Strategy and Analytics at EasyInsights since March 2020, where the focus is on leveraging data for digital growth through an intuitive analytics platform. Additionally, Lalit holds the same title at ET Medialabs Private Limited since April 2015, and previously worked in corporate sales at ClearTax India from April 2014 to March 2015, emphasizing business development and marketing coordination. Lalit co-founded IOTA in 2013, addressing social and educational analytics, and was the Founder Secretary of Varanaseya Utkal Samaj, promoting Odia culture and youth empowerment. Lalit holds an integrated dual degree in B.Tech and M.Tech in Ceramic Engineering from the Indian Institute of Technology, Banaras Hindu University, completed in 2013, and an Intermediate in Science from Khallikote Junior College, Berhampur, Odisha.
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EasyInsights
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1ļøā£ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2ļøā£ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. š Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. š Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights