EasyInsights
Malay Goel is a seasoned technology executive with significant experience in leadership roles. Currently serving as the Chief Technology Officer at Easyinsights since January 2021, Malay previously held the same position at ET Medialabs Private Limited from January 2015 to December 2020. Earlier in the career, Malay worked as a Trainee Scientist at NEERI, focusing on research, environmental systems design and modeling, as well as remote sensing and GIS applications from September 2012 to August 2014. Educational qualifications include a Bachelor of Technology in Civil Engineering from the Indian Institute of Technology (Banaras Hindu University) and a Master of Technology in Environmental Systems from the Academy of Scientific & Innovative Research.
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EasyInsights
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1ļøā£ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2ļøā£ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. š Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. š Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights