EasyInsights
Rashmi Raj is a Data Engineer at EasyInsights, having transitioned from a role as Senior Executive - Analytics at Faircent, where responsibilities included lender-side analytics and the creation of insightful reports and interactive dashboards using tools like Excel, SQL, and Power BI. Prior experience includes a Data Analyst Intern position at EasyInsights, focusing on data analysis with Python and database management using PostgreSQL and SQLite, as well as an internship at Hamari Pahchan, which involved social entrepreneurship initiatives and digital marketing. Rashmi holds a Postgraduate Degree in Economics and Analytics from Christ University, Bangalore, and a Bachelor of Arts in Economics from St. Xavier's College, Ranchi.
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EasyInsights
EasyInsights: The #1 Platform for Performance Marketers to Boost ROAS by 20% EasyInsights helps performance marketers to increase ROAS by at least 20%. It addresses two critical challenges for brands: 1ļøā£ First-Party Data Activation & Enhanced Tracking Accuracy - Combines server-side and browser-side tracking for precise data collection. - Sends high-quality signals to Meta, Google Ads, and other platforms for better campaign optimization. - Resolves data disparities across platforms, ensuring consistency and accuracy. 2ļøā£ Accurate Attribution & Conversion Tracking - Tracks the entire user journey across platforms and domains for better insights. - Supports multiple attribution models, including First Click, Last Non-Direct Click, and more. - Solves cross-platform and cross-domain tracking challenges, providing a complete view of conversions. š Trusted by Leading Brands & Unicorns EasyInsights is used by 1 in 6 unicorns in India and trusted by 250+ leading brands, including Mamaearth, Berger Paints, Licious, Wati, Atomberg, Edureka, The Loom, Noise, and more. š Ready to Boost ROAS? Book a Demo Today! easyinsights.ai/book-demo #MarketingAnalytics #PerformanceMarketing #AttributionTracking #FirstPartyData #ROAS #EasyInsights