Ali Abbass serves as the Head of Channel Products & Enablement at Easypaisa Digital Bank, where they focus on digitalizing the ecosystem of merchants and agents in Pakistan. With over 15 years of experience in digital financial services, Ali has a proven track record in product lifecycle management, fintech innovation, and regulatory compliance. They played a key role in securing Pakistan's first digital banking license for Easypaisa and have successfully launched numerous market-leading digital products. Ali's expertise in driving user engagement and optimizing financial services is complemented by their strong analytical and strategic skills.
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