Iman Ashraf

Iman Ashraf currently serves as the Senior Manager of Growth Marketing & Performance Analytics at easypaisa digital bank, focusing on user acquisition through various marketing channels while consistently exceeding monthly targets. Prior experience includes a role as Senior Executive of Digital Marketing at Telenor, where strategic planning and optimization of digital campaigns were key responsibilities. At Brainchild Communications Pakistan, Iman held positions ranging from Senior Media Planner to Media Buyer & Planner, executing integrated marketing communications for notable brands and utilizing data insights for effective communication strategies. Additional experience includes internships at PTCL, General Trading Company, and Bank Alfalah Limited, contributing to employee engagement initiatives and operational support. Iman holds a Bachelor of Business Administration in Marketing from the National University of Sciences and Technology (NUST).