Umer Hasnain is an accomplished professional in product design with a focus on user experience (UX) and user interface (UI) design in the Fin-tech and banking sectors. Currently serving as Assistant Director of Product Design at easypaisa digital bank since July 2023, Umer leads the digital bank's design strategy while previously holding the role of Product Designer. Umer has also contributed to Payactiv as a Product Designer, where a user-centric approach led to a fourfold increase in transactions within the app. Experience includes roles at MRS Technologies, Tutoria.pk, and the Intelligent and Interactive eXperience Design Lab, with a strong foundation in UX research methodologies. Umer holds a Bachelor's degree in Computer Science from the National University of Computer and Emerging Sciences and an Executive Programme certificate on Crafting a Winning Customer Experience from Lahore University of Management Sciences.
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