At TAP, we're rewriting the rules of fast-casual.

Founded by the visionary Roberto Simonsen in 2017, we took the bold step of introducing authentic Brazilian flavors to the bustling streets of NYC. We started with a simple idea - to serve the best Tapioca Sandwich in town, and today, we're on a mission to bring Brazil's rich and unique taste to the world. 🇧🇷

Our commitment to excellence doesn't stop at our menu; it actually starts at looking at each detail of the entire customer journey. From the vibrant atmosphere in our stores, the sound, the smell, and the ambiance to the delightful delivery experience, we're here to create moments that linger in our customers' memories.

But TAP is more than just a restaurant; it's a people business. Pedro Uchoa, our CEO, and Cleo Uchoa, our COO, are in front of bringing our brand to the next level. We value our incredible staff, who infuse every meal with passion, warmth, and a great Smile.

From a single shop on Manhattan’s Upper West Side (2017) to multi-unit growth across NYC and Miami—including a flagship in Brickell (2024)—we’ve refined a scalable model that balances operational simplicity with brand soul. As we expand through franchising, we’re focused on great operators who share our commitment to quality, community, and guest joy.

“We’re not just serving food—we’re sharing Brazil. Every bowl, every bite, every smile at TAP is part of a bigger story: culture, connection, and creativity.” — Pedro Uchoa, CEO. 

“Our mission is simple: make people feel good—every day, every store, every moment.” — Cleo Uchoa, COO.

Stay tuned for updates and exciting news from TAP. Your everyday Brazilian Cafe.
100% Gluten-free

#EnjoyYourTap #TasteOfBrazil #FastCasual #PeolpeBusiness #FoodJourney

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