Graziella C. Floriano

Graziella C. Floriano has extensive work experience in marketing and strategic solutions. Graziella C. is currently working as the SVP of Strategic Solutions and Operations at ebbo, a position they have held since March 2022. Prior to this role, they served as the VP of Product & Marketing at ebbo from October 2018 to March 2022, where they played a key role in cultivating a lifecycle customer-first approach and driving member growth.

Before joining ebbo, Graziella worked as the Senior Director of Marketing at a DTC multi-brand company from October 2015 to September 2018. In this role, they provided leadership to the digital team and developed and executed growth optimization and experimentation strategies. Graziella C. also gained experience as the Director of Media at the same company from August 2012 to September 2015, where they built the capabilities of the digital media department and significantly improved member growth.

Earlier in their career, Graziella worked at FYI Direct, where they held the position of Director of Member Marketing & Retention from May 2011 to April 2012. In this role, they turned around declining revenues and strengthened member retention. Graziella C. also served as the Sr. Manager of Online Marketing at FYI Direct from October 2008 to April 2011, where they enhanced performance-based channels and scaled the subscriber base through partnerships and digital marketing.

Prior to their time at FYI Direct, Graziella worked at Scholastic as a Marketing Manager, where they scaled the subscriber base of Scholastic At-Home book clubs and shifted to digital-first strategies. Graziella C. also held the role of Associate Marketing Manager at Scholastic, where they improved customer experience and contributed to millions in new revenue.

Graziella started their career at Valassis as a Marketing & Targeting Analyst, where they recommended best practices in advertising and targeting for clients. Graziella C. also served as a Marketing Analyst and Program Coordinator at Valassis, where they developed winning targeting strategies and led targeted direct mail programs for major retailers.

Throughout their career, Graziella has demonstrated expertise in digital marketing, performance marketing, growth optimization, and strategic leadership. Graziella C. has a proven track record of driving business growth and exceeding performance expectations.

Graziella C. Floriano attended Quinnipiac University from 1997 to 2001, where they obtained a Bachelor of Science in Business Administration. Graziella C.'smajor was marketing, and they also pursued a minor in Mass Communications.