Rebecca Bolton (Fried)

Rebecca Bolton (Fried) has a diverse work experience spanning various industries and roles. Rebecca began their career as an intern at HALO Branded Solutions in 2001, where they gained valuable experience in promotional product distribution. Rebecca then worked as a Public Relations Assistant at the Detroit Zoological Society in 2002 before joining Doner Advertising as an Account Manager from 2002 to 2005.

In 2007, Rebecca joined HelloWorld, Inc. (now Merkle) as a Senior Director of Strategic Services. Here, they utilized their skills in digital marketing solutions to create impactful brand-consumer interactions, including promotional campaigns and loyalty programs.

Rebecca later transitioned to Credibly in 2015, where they served as the Director of Strategic Partnerships before moving on to Quikly in 2016. At Quikly, they held the role of Director of Strategy, helping brands and retailers optimize their marketing technologies and tools to drive customer acquisition and loyalty.

Rebecca's most recent position was as the VP of Strategy & Data Insights at ebbo (formerly PrizeLogic) in 2018. Rebecca worked with leading brands to understand their loyalty goals and innovative solutions to build customer engagement.

Throughout their career, Rebecca has consistently demonstrated expertise in strategy development, data-driven insights, and building customer loyalty.

Rebecca Bolton (Fried) began their education in 1998 at the University of Michigan, where they pursued a Bachelor of Arts degree in Anthropology. Rebecca successfully completed their undergraduate studies in 2002. Following this, they enrolled at the University of Michigan - Stephen M. Ross School of Business in 2005. Rebecca focused on Marketing and Corporate Strategy and pursued a Master of Business Administration (MBA) degree. Rebecca'sstudies concluded in 2007.