During 2016 we established eBerry within Strawberry (formerly Nordic Choice Hotels). Our main mission is to transform the digital landscape for how our guests book, travel and interact with us. Our ambition is high, we want to create the world's best digital guest journey, offering our guests the ability to have a seamless and hassle free travel experience and a world class loyalty community.

Hotels & Hospitality

Travel & Leisure

eBerry by Strawberry

eBerry by Strawberry's headquarters in Solna, Sweden

The Oslo office focuses on strategic brand management and key account distribution within the hospitality and design sectors.

Oslo

Carl Oldsberg

Frippe Stenberg

Dianne Robillos

The Content Marketing team at eBerry by Strawberry is responsible for creating, managing, and optimizing engaging digital content to promote seamless travel experiences and enhance guest interaction. The team works to elevate the brand's presence through strategic content initiatives, aiming to foster a world-class loyalty community and transforming the digital guest journey.

Content Marketing

The Digital Marketing Team at eBerry by Strawberry drives the transformation of our digital guest journey. They implement and analyze marketing strategies, craft compelling content, manage commercial campaigns, and ensure brand consistency. Their objective is to enhance guest interactions and build a world-class loyalty community through innovative and data-driven digital marketing efforts.

Digital Marketing Team

This department focuses on managing relationships with distribution channels and commercial partners to enhance market reach and optimize sales.

Distribution and Partnerships

The Product Management team at eBerry by Strawberry is responsible for overseeing the development and enhancement of digital products that transform the guest experience. This includes managing the creation of seamless booking systems, intuitive travel interfaces, and a robust loyalty platform aimed at delivering a world-class, hassle-free journey for guests.

Product Management

This department focuses on the design, creation, and maintenance of software applications.

Software Development

The Leadership Team at eBerry by Strawberry is responsible for setting strategic direction, overseeing the transformation of the digital guest journey, and driving innovation across technology, personalization, data, insights, loyalty programs, marketing, and digital sales. This team ensures alignment with the company's mission to create a seamless and world-class digital experience for guests.

eBerry by Strawberry

Org chart

Teams

Content Marketing

Digital Marketing Team

Distribution and Partnerships

Product Management

Software Development

Leadership Team

Offices

eBerry by Strawberry

Org chart

Teams

Content Marketing

Digital Marketing Team

Distribution and Partnerships

Product Management

Software Development

Leadership Team

Offices

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