Brian McDermott

Brian McDermott is a seasoned digital marketing professional currently serving as Senior Digital Officer at the European Broadcasting Union since May 2024. With extensive experience in digital strategy and demand generation, Brian previously held roles such as Senior Digital Marketing Leader for International Markets at GoTo and European Digital Marketing Manager for IBM's Watson Data Platform. Brian has a solid foundation in managing multi-channel campaigns, overseeing various digital programs across B2B and B2C platforms, and developing strong relationships with stakeholders. Educational credentials include a Master's degree in Interactive Media Design from Trinity College Dublin and a Level 9 Diploma in Creativity, Innovation and Leadership from University College Dublin.