Marta Álvarez Carretero

Marta Álvarez Carretero is a skilled digital marketing professional currently serving as the Digital Marketing Lead for the global team at Ebury since October 2018. In this role, Marta drives brand awareness and online presence while generating leads through comprehensive digital marketing campaigns, focusing on strategy, execution, audience segmentation, engagement, and performance analysis. Prior experience includes positions as Global Marketing Executive and Marketing Executive at the Barcelona Association of Technical Architects, as well as Public Relations & Events Organiser. Marta also worked as a Media Planner at ATRESMEDIA PUBLICIDAD during a professional internship. Educational qualifications include a Master's degree in Public Relations, Advertising, and Applied Communication from Universitat Autònoma de Barcelona, alongside international studies in Communication and PR from Fordham Gabelli School of Business and the Erasmus + programme in Advertising and Marketing from Escola Superior de Comunicação Social. A Bachelor's degree in Communications with a focus on Advertising and Public Relations was obtained from Universitat Rovira i Virgili.