Raïssa Verpalen

Raïssa Verpalen has over six years of experience in various marketing roles. Raïssa is currently the Head of Marketing at eBuyNow, where they are responsible for improving the effectiveness of selling Motorola technology wearables and product services. Raïssa works closely with third-party app integrations and the Motorola marketing and development team to provide a consistent brand representation. Prior to this, they worked at Kingfisher plc as a Brand Communications Manager, overseeing three international trade brands and their apparel range. Raïssa delivered digitally led content and consumer touchpoints for multiple markets. Before that, they were a Community Manager at Draper Tools, where they managed and grew the Draper Tools Community through effective social media strategies. Raïssa also worked as an Assistant Brand Manager at Dickies®, a VF Company, and a Brand Marketing Executive at Toolstream Ltd, where they gained experience in brand management, market research, event marketing, and business development.

Raïssa Verpalen attended AP Hogeschool Antwerpen from 2012 to 2015, where they pursued a degree in Business Management Marketing. During their time at AP Hogeschool Antwerpen, their field of study focused on marketing. In 2014, they also briefly studied at the University of Jyväskylä, specializing in project management within the field of Business Management Marketing.