Xin Leng

Xin L. is an accomplished manager specializing in medical strategy and information, currently leading a team of over 50 colleagues at EC Healthcare since December 2018. Responsibilities include managing B2B and B2B2C business with a value of 400 million HKD, overseeing ethical channels and e-commerce partnerships in Greater China, managing P&L budgets, and developing KPIs to monitor marketing campaign effectiveness. Remarkably, Xin L. spearheaded the company's digital transformation, achieving 250 million HKD in annual sales in 2022, with a 50% CAGR from 2020 to 2022, and an impressive 200% year-over-year growth in 2023. Prior experience includes roles in business development and marketing communication at Lovelo Medical Group and Hong Kong International Medical Centre, respectively. Xin L. is currently pursuing an MBA at INSEAD and holds a Master of Arts in Global Communication from The Chinese University of Hong Kong, along with an educational background from Columbia University.