Tracy Groves

Tracy is the Chief Marketing Officer for eCapital. In this role, she leads the development and execution of corporate and divisional marketing and communications activities across all operating business units.

Working with a team of communications professionals and external specialists, Tracy ensures that the key messages articulated through the mission, vision and values are brought to life in a unique and relevant “eCapital way”. Tracy’s ongoing strategies and communications leadership is enabling them to position the brand as a leading provider of alternative lending solutions.

Tracy is a results-driven practitioner with over 25 years of B2B marketing expertise. Prior to joining eCapital in 2013, Tracy led the Marketing Programs team at Sage, a global computer software company. Tracy holds a degree in Marketing from Capilano University.