Sarah Charifi is currently the Group Market Intelligence and Alliances Manager at Equatorial Coca-Cola Bottling Company, having transitioned into this role in 2023 after serving as Market Insights Lead at GfK from 2020 to 2023. Prior to that, Sarah worked as a Market Insights Consultant at GfK from 2018 to 2020 and held the position of Marketing Manager and Business Developer at AD Industrie (Groupe Tadlaoui) from 2015 to 2017. Sarah obtained a degree in Marketing and Business Development from Ecole Nationale de Commerce et de Gestion d'Agadir, where they studied from 2010 to 2015.
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