Dali Yu is an accomplished Ecommerce Manager with extensive experience in online retail operations. Currently, Dali oversees the ECCO Tmall Outdoor Flagship Store, TikTok Men & Women Stores, and Vip.com since September 2021. Previously, Dali served as E-commerce Manager at Decathlon International from April 2016 to April 2021, where responsibilities included developing online business strategies for the fitness category, managing Tmall operations, and leading a cross-functional team. Dali's earlier role as Web Market Leader involved significant e-commerce operations, while an internship at ChannelAdvisor provided foundational marketing experience. Educational qualifications include a Master of Science in Sports Product Engineering from Shanghai University of Sport and a Bachelor of Science in Sports Science from the same institution, alongside additional certifications from Louisiana State University and the University of Canberra.
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