Tanja C.

Global Senior Marketing Transformation Lead at ECCO

Tanja C. has a diverse background in marketing and brand management. Tanja is currently working as the Global Senior Marketing Transformation Lead at ECCO Shoes, where they are responsible for developing and executing marketing strategies, transforming brand identities, and fostering cross-functional collaboration. Previously, they worked as the Co-Founder & CMO at LES RATONS GUINCHEURS and the Country Marketing Manager at The Social Chain AG. Tanja also has experience as a Global Brand Manager at adidas Group, a Digital Brand Manager at Ve Interactive, and in international brand management and trade and brand management roles at MOONDA and PAYBACK respectively. Tanja is proficient in leveraging digital channels, has expertise in the fashion and lifestyle industry, and is committed to integrating sustainability into their marketing strategies.

Tanja C. began their educational journey in 2008 at the University of Vienna, where they earned their Bachelor's degree in Communication, Journalism, and Related Programs. Tanja then pursued a Master's degree in International Business at IAE Business School from 2013 to 2014. In 2017 to 2019, they attended Inntal Institut and obtained a degree in NLP Communication Coaching. Moving forward, Tanja C. enrolled in Copenhagen Business School in 2022 to 2023, focusing on Leadership in 21st Century Organizations. Currently, they are pursuing a degree in Business Administration: Connected Leadership at Yale University, starting in 2023. Tanja C. has also obtained certifications in Overcoming Cognitive Bias, Unconscious Bias, and Neue Führungskräfte führen from LinkedIn, with completion years ranging from 2019 to 2020. No information is provided regarding their current status or completion date for the certifications.

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Previous companies

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Timeline

  • Global Senior Marketing Transformation Lead

    May, 2022 - present

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