Tracy Wang-Mitchell

Tracy Wang-Mitchell is an accomplished marketing professional with extensive experience in leadership roles across various industries, including luxury goods and spirits. Currently serving as Marketing Director at ECCO Shoes since January 2022, Tracy previously held the position of Vice President Marketing for Greater China at Bulgari, where responsibilities included managing team functions across media, digital, PR, and retail. As Chief Marketing Officer APAC at Diesel, significant achievements included developing strategies targeting millennials and launching a successful capsule collection. Tracy's earlier experience includes leadership positions at Vertu, Pernod Ricard China, TBWA\Worldwide, and Leo Burnett, demonstrating expertise in brand development, consumer strategy, and market innovation. Educational qualifications include an Executive Education in Brand Management & Strategy from INSEAD and a Bachelor's degree in Sociology and International Economic Law from Fudan University.