Gina Fonseca has a diverse work experience in the field of marketing. Gina started in 2021 as a CRM Specialist at Bidda, where they were responsible for generating content marketing campaigns on social networks and tracking key performance indicators. In 2022, Gina joined WeKall as a Marketing Specialist, where they created and analyzed digital marketing campaigns and utilized email marketing tools. Gina then moved on to Apiux Tecnología as a Marketing Specialist, focusing on developing digital marketing strategies and executing various campaigns. Gina later became a Growth Marketing Manager at WeKall, where they identified market opportunities, optimized performance of SEO and SEM campaigns, and led the sales and marketing team. Most recently, they joined eccocar as a Marketing Manager, contributing their industry experience in optimizing car rental businesses.
Gina Fonseca's education history includes a specialization in Strategic Brand Communication in Digital Environments from Universidad Autónoma de Occidente, which they pursued from 2021 to 2022. Prior to that, they completed a degree in Marketing and International Business from the same university, studying from 2017 to 2021. Additionally, Gina has obtained several certifications, including a Diploma in Strategic Direction Planning from Politécnico Superior de Colombia in July 2021, an Advanced Course in Google Analytics from Google Analytics in May 2021, and a Diploma in Digital Marketing Strategies from Politécnico Superior de Colombia, also in May 2021. Gina has also acquired proficiency in HubSpot's sales software through the HubSpot Academy, obtaining this certification in June 2022.
March, 2023 - present