David Kaplan

Director, Global GTM Performance & Optimization

David Kaplan is a seasoned marketing professional with extensive experience in product marketing and solution consulting across various industries. Currently serving as the Product Marketing Manager at Echo360, Kaplan focuses on developing strategic marketing campaigns, creating impactful content, and educating audiences through webinars. Previous roles include Solution Marketer at Planful, where Kaplan crafted compelling narratives and supported sales teams, and Global Product Marketing Manager at Similarweb, where effort centered on building marketing strategies for B2B software and Shipping & Logistics. Kaplan also has a strong background in client success, business development, and social media strategy, supported by a Bachelor of Science in Psychology with a concentration in Economics from the University of Massachusetts Amherst.

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