Ecity Electronics
Afroz Mohd is an accomplished retail operations professional with over 25 years of experience in the industry. Currently serving as the Head of Retail Operations at Ecity Electronics since August 2023, Afroz has previously held significant positions at Landmark Group from December 2010 to July 2023, including Head of Retail for Emax in Oman and Qatar, as well as Senior Manager of Retail Operations. Earlier career experiences include roles at TQM Global Buying, Groupe Casino, and BMA International FZE, where positions ranged from Head of Operations to Senior Buyer. Afroz holds a BA Hons in Economics from Babasaheb Bhimrao Ambedkar Bihar University and completed education at Prabhat Tara School.
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Ecity Electronics
Ecity is a retail group with its headquarters in Dubai, United Arab Emirates. Ecity successfully operates a chain of multi-brand Electronics retail stores across the UAE’s leading shopping malls. It has ambitious plans to emerge as one of the market leaders in organized electronics retail in the region, and is a part of the Al Batha Holding, which is one of the largest private business groups in the UAE.