Eckes-Granini
Anca-Andreea Dimitriu is a Senior Brand Manager at Eckes-Granini, where Anca-Andreea oversees the international communication, digital, and media aspects for the granini and Pago IBD brands. With previous experience at Procter & Gamble, Merck Group, RB, and Unilever, Anca-Andreea has a strong background in brand management, marketing, and consumer health. Anca-Andreea holds an EMBA in Business Administration and Management from WU Executive Academy, as well as a Master's degree in Communication from the National School of Administrative and Politic Studies and a Bachelor's degree in Communication and Media Studies from the University of Bucharest.
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Eckes-Granini
Eckes-Granini Group GmbH: The leading supplier of fruit juices and fruit beverages in Europe “We bring the best of fruit for a healthy and enjoyable life – with respect and responsibility for people and planet". That is the guiding principle for the Eckes-Granini Group. The independent and financially sound family-owned business based in Nieder-Olm, Germany (Rhineland-Palatinate) is focused on its committed and competent employees, its strong brands in the juice, fruit beverage and smoothies segments and a long-term strategic orientation devoted to generating sustainable added value. Eckes-Granini has pursued a consistent international expansion course since the early 1990s. Today, Eckes-Granini operates with fully owned subsidiaries and strategic partners, primarily in Europe – and achieves in Business Year 2021 annual turnover of 856 million euros with a total of 1697 employees. Together with strong national and regional juice and fruit-beverage brands such as hohes C, Joker, Marli, SIÓ, YO, Brämhults, Rynkeby, God Morgon and Elmenhorster, the internationally renowned premium brands granini and Pago represent the foundation of the Eckes-Granini Group. Superior quality always has top priority – from carefully selected fruits and raw materials to the gentle production process to the finished product. We are represented all over Europe – in the retail food trade and the out-of-home market – by an innovative product portfolio consisting of fruit juices, fruit beverages, fruit syrups, smoothies and fruit-based refreshment drinks. Consumers in over 80 countries, most notably in Europe, know and appreciate our fruit juices and our wide range of fruit beverages. The success achieved by our brands is attributable to outstanding product quality, unique positioning, sustainable innovations and strong advertising support. To learn more about us please visit our homepage.