Lizanne du Plessis

Eco Africa Digital is an award-winning digital marketing agency based in South Africa. We transform your online presence and drive more direct bookings through your own website. Our social media, SEO, paid ads, web development and digital marketing services are tailored to the hospitality and tourism industry and range from small once-off campaigns to large monthly retainers. We aim to achieve a 30% increase in your direct bookings. Eco Africa Digital, was founded because of a philosophy – the idea that people should be closer to nature in a world that seems to be moving further and further away from it. In 2013, Lizanne du Plessis, EAD’s founder, felt this disconnect acutely. Her heart was in the wilderness, but her life was in civilisation. She knew her desire for nature and Africa’s wild places wasn’t going to go away, so she decided to build a bridge between her head and her heart. That bridge is Eco Africa Digital. Eco Africa Digital is a means for Lizanne and her team to do their part to help build, sustain and protect Africa’s tourist destinations. Not just because of their stunning beauty, or because we love working in tourism, but because we know that economic incentives matter when it comes to preserving our wilderness heritage. By helping make tourism destinations economically successful, we help them protect the piece of nature their business is based on. Since EAD’s founding in 2013, we’ve encountered significant demand for online marketers who are both passionate about and experienced in tourism in Africa. In turn, our approach of working against the superficiality of social media and adding a layer of depth to it has helped our clients dramatically increase their direct bookings, and change the way they look at the future of their business. We’re happy to say we’ve met many kindred spirits along the way, and continue to expand our specialist tourism marketing offering across Africa, all while doing our part to help people reconnect with nature.