Malika Minotra

Product Marketing Manager at ecobee

Malika Minotra has a diverse work experience spanning several companies and roles. Malika is currently a Product Marketing Manager at ecobee since November 2022. Prior to this, Malika served as a Marketing Associate and later as a Marketing Communications Specialist at Vancouver Island University from October 2021 to September 2022. Malika also holds a position as a Member at Product Marketing Alliance starting from January 2023.

One of their notable positions was as a Product Marketing Manager at Maruti Suzuki India Limited, where they worked from June 2010 to May 2021. In this role, Malika was responsible for managing brand positioning strategies, customer segmentation, and targeting. Malika successfully improved brand awareness by 30% through well-planned brand campaigns, and spearheaded the launch of new corporate identity guidelines. Additionally, they held positions such as Marketing Manager and Product Development Manager at Maruti Suzuki India Limited, where they played key roles in collaborating with suppliers for designing new components and achieving cost reduction targets.

Overall, Malika Minotra has a strong background in product marketing, brand management, and strategic planning, with a demonstrated ability to drive successful marketing initiatives and achieve business objectives.

Malika Minotra holds a Master of Business Administration (MBA) degree from Vancouver Island University, which they obtained between 2021 and 2022. Prior to that, they completed a Post Degree Diploma in Marketing Management at Annamalai University from 2018 to 2019. Malika's undergraduate education includes a Bachelor of Technology (BTech) in Electrical, Electronic and Communications Engineering Technology/Technician from Jaypee University of Information Technology, which they earned from 2006 to 2010. In addition to their formal education, Malika has obtained certification in "The Fundamentals of Digital Marketing" from Google in December 2021.

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Timeline

  • Product Marketing Manager

    November, 2022 - present