Ronald Tu

Ronald Tu is an experienced marketing professional specializing in lifecycle and digital marketing, currently serving as Lifecycle Marketing Manager at ecobee since April 2021. Prior roles include Growth Marketing Manager at Ritual.co and Email Marketing & CRM Manager at Canopy Growth Corporation, where Ronald developed CRM strategies and improved customer engagement. With a strong foundation in digital marketing from President's Choice Financial, Ronald led projects that enhanced customer interaction through automated journey mapping and segmentation strategies. Early career experiences as a Business Analyst and Marketing Analyst at Scotiabank, along with urban design project management, further contributed to Ronald's analytical and strategic capabilities. Ronald holds a Bachelor's degree in City/Urban, Community and Regional Planning from the University of Waterloo.