Keith Backhaus

Keith Backhaus has over three decades of experience in pricing strategy and marketing, currently serving as the Sr. Manager of Pricing Strategy at Ecolab since 1987, where responsibilities include developing and implementing pricing strategies for the Institutional division. Additionally, Keith is actively involved in a new pricing team within the marketing department. Previous experience includes serving as a Sr. Marketing Manager and Marketing Manager at Land O'Lakes from 1983 to 1985. Keith holds an MBA in Marketing from Minnesota State University, Mankato, earned between 1974 and 1978, and a Bachelor's Degree in Finance and Financial Management Services from Minnesota State University Moorhead, completed from 1969 to 1973.